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Samantha Jewel
Climate solutions activist, carbon warrior and creator of the Climate food initiative
Samantha Jewel comes from the pioneering family that brought Australia “The Pancake Parlour” back in 1965. As a result, she understands not only the economic realties of food but also how people relate to food, like no other.
The Pancake Parlour was the first family restaurant in Australia. Her step-father, Allen Trachsel came from a long line of farmers with great farming principles and encouraged her to follow an organic path supporting her global attendance at conferences over 14 years. Her mother came from a line of strong generational women. The Pancake Parlour, through Samantha was the first organisation in Australia to buy a Soil Carbon Credit in 2006. Where possible, organic products were introduced into the restaurants.
Her personal journey has spread over 14 years of research.
She has written 3 books, all of which were championed by the headmaster of Trinity Grammar who did his thesis on Climate change and considered them visionary. Sam's latest book Carbon is Not a Dirty Word is a guide to carbon, markets, governance and nature based solutions.
Samantha is an original thinker, a controversial expert and a mother who wants her children to have a future.
CARBON IS NOT A DIRTY WORD
"... a game-changer in environmental sustainability. Her insightful and engaging exploration of carbon markets demystifies a complex subject and provides practical solutions for a sustainable future." Ryan Babbage
"Carbon is Not a Dirty Word" is a comprehensive guide to understanding one of the most crucial elements on our planet: carbon. Samantha Jewel, with her unique background in both the food industry and environmental advocacy, takes readers on a journey to explore the intricate connections between carbon, climate change, and sustainable markets.
Drawing from her rich personal history—from her family's pioneering role in the Australian restaurant industry to her groundbreaking work in soil carbon credits—Jewel provides readers with a clear and accessible roadmap to navigating the complex world of carbon markets and nature-based solutions.
This book breaks down the science of carbon, explains the importance of carbon credits, and highlights the urgent need for governments, businesses, and land stewards to collaborate with nature rather than against it. Jewel’s insights into how carbon can be measured, validated, and traded as a commodity offer a pragmatic approach to addressing climate change while ensuring that nature's dynamic processes are respected and preserved.
"Carbon is Not a Dirty Word" serves as both a practical guide and a call to action, encouraging readers to understand the pivotal role carbon plays in our ecosystem and the financial mechanisms that can drive positive change. With a focus on the potential of the carbon market to rebalance our climate, this book is essential reading for anyone looking to contribute to a sustainable future.
