Author Series: Meet Anita East
Can you share a little about you and your purpose in life (500 words max)
Anita is the CEO of Anita East Medispa, a clinic specialising in non-surgical cosmetic medicine. A Nurse Practitioner, Anita has performed more than 18,000 treatments on people worldwide. She seemingly loves to write and holds a BSc, MA in Acting, and a MSN. Full-time mother to two darling daughters, Anita is determined to make the world a safer and more accepting place for when they grow up and ask, "Am I beautiful enough?"
Beautiful Unique Faces, Anita's first book, was released in September 2020. An international Best Seller in Australia and the UK, Beautiful Unique Faces has seen Anita with a global following, making her a regarded thought leader and public figure in the area of female health, empowerment, and wellness. In 2020, Anita won the national ROAR Success - Gold Medal award for Making A Difference to society. So far, 2021 has seen her win Gold Medal / First place for the international Feathered Quill Awards in the category of Self Help and Bronze Medal / Third place for the Debut Author category.
An expert in the concept of modern beauty, Anita is often called upon to present at meetings both in Australia and internationally. She can be found presenting at the British Council in Pakistan for the 2021 Women of the World Festival, at the 2021 International Women’s Festival, and various medical conferences. She has written for Spa & Clinic, The Latch, Body & Soul, and Professional Beauty. Anita is a regular guest on podcasts and radio segments.
Anita has also worked as a professional actor and TV Presenter. In truth, educating people through storytelling is her passion.
About my book:
A vital message for our time, Beautiful Unique Faces by Anita East cuts through the noise in our heads to get to the truth of our beauty. Thanks to increasing pressure to look beautiful from social media, influencers, friends, society and even our own self- expectations, women and girls are in the stranglehold of a sickening mental health crisis. While Botox and injectables aren't new, their availability, price point and the relentlessness of Instagram has given women across the world a skewed idea of what's both aspirational and attainable in facial beauty.
In Beautiful Unique Faces, Anita reveals the frightening changes she's witnessed in female demands for cosmetic enhancements, sharing case studies and personal anecdotes from inside the treatment room. More importantly, she explains how women can find and appreciate their Unique Facial Feature as well as how to avoid becoming another Pretty Ugly Face. Join Anita as she rips apart society's expectations of perfection and shares her proven formula for becoming happier and more beautiful in your own skin.
2. Did you always plan to write a book?
I love writing. It gives me the freedom to fully express how I feel, process situations, and work out the best way to understand them. I’m so glad I found my way back to writing. When I was in my final year of high school, I went from being at the top of English to in comparison, finishing the year really quite poorly. We had a disruptive student in the class and as a result, our English teacher struggled to maintain the focus of the class. Sadly, my favourite subject became my most loathed. I’d always wanted to be an author up to that point but lost my faith in English after my senior year.
Thankfully, I didn’t lose my love of writing. Being a professional actor, I’m fascinated by story creation and have penned short stories, film scripts, and many academic papers. The story of Beautiful Unique Faces would not leave me alone and seeing every day in my clinic how damaged society was becoming from the unrealistic expectations of beauty that surrounded us, I had no choice but to write my book.
3. What are your hopes for Beautiful Unique Faces?
I dream that it will reach every woman, girl, and man who needs to know that they are enough, there is no joy in utter perfection. Humans cannot present as totally perfect. When one million cells in our body die daily, aiming for perfection in the human body is an unreasonable expectation.
Perfect facial features will never bring us happiness. A small rise in happy brain chemicals, yes, but these are short-lived only to see us seeking out more and more stuff to have done to our faces. The next hit if you will.
I want people to understand that what they see on their social media feed are not accurate representations of beauty and are sold to them to reinforce their sense of FOMO. You do NOT need to buy the plumped-up lips, the chiselled cheeks, the perfect chin, the sharp jaw OR the completely frozen and expressionless face. You do, however, need to discover your Unique Facial Feature and ensure that it is respected so that you don’t dilute your beauty by creating too many focus points on your face.
We have one lead actor on your face. The rest of our facial features should be supporting actors only. When we try to make all our facial features perfect and have more than one lead actor, our face becomes confusing, loud, ingenuine and less attractive.
I dedicated Beautiful Unique Faces to my two young daughters. So, they will understand that they will never, ever, ever look like anyone else, and that is not a shortcoming; it is an absolute gift. Their uniqueness and the uniqueness of everyone around them are individual gifts. Once we discover our beauty is uniquely ours, we stop expecting others to make us beautiful, tap into the secret of our beauty and express it fully.
4. What are your biggest achievements to date?
My two daughters most definitely. Watching them grow into little ladies has been my most significant honour and privilege. Beautiful Unique Faces is dedicated to them to always revel in their unique beauty. I’m proud that I eventually listened to the voice in my head which told me I needed to write about what I was horrified at witnessing in my treatment room. I’d silenced this voice away for years but she became too loud to ignore.
5. A book journey, when embraced, is often so much more than an author could have dreamed of in some areas and less in others. Overall, has your book journey gone as hoped?
It certainly has been a hero’s journey. With ups and downs that you’d expect the main character to endure. Having never written or published a book before, I was naïve in what to expect, let alone if I could do it. Before I’d even finished 5000 words of the first draft of my book, I penned a vision board stating that I wanted to write a book that would help society in this time of crisis. I put it out there, if you will and I did it.
It’s incredible what can happen once you put a dream out there into the world. The world conspires in your favour and will find ways and means of helping you to get your book written.
Of course, in the lead-up to the release date and with the pandemic changing the way I could launch my book, I had all the doubts and worries of a debut author. Karen and her team helped me launch my baby into the world. I love the journey of my book now. It’s helping people in every corner of the globe. I regularly wake to messages from all over the world from women and men of all ages, nurses, dentists, plastic surgeons, and parents of girls thanking me for ripping apart society’s expectations of beauty.
6. What advice do you have for others who want to write and publish a book?
Trust the process. Firstly, of writing and then finding a way to get your book published and into the world. If writing a book is something you need to do, it will most definitely happen. Lean into all the vulnerabilities that writing exposes, for that is where the gold is. That is what makes your writing loved by your readers. There is no room for ego when you write. There is only room for vulnerability.
7. What is next for Anita East author?
I am currently working on creating a unique membership program for people worldwide. Many readers have contacted me asking for more and wanting direct contact with me. I will give them this and more with my unique membership, which we hope to launch in May. I am doing many media interviews, negotiating an exciting TV presenting opportunity, writing a children’s book with my daughters, and have started my first fiction. My journey into authordom has only just begun, and I am delighted. Writing for me will be forever.
8. Where can our readers find you?